The Incentive Group, Inc. is a corporate marketing partner that assists companies in the planning and implementation of business and corporate incentive meetings. Our primary goal is to ensure the success of your meeting. In today's competitive marketplace, leading edge companies need to focus on retaining employees, maximizing their distribution, and strengthening customer relationships. The Incentive Group, Inc. has developed successful programs to recognize superior achievement as well as to promote customer loyalty. We bring value added marketing services that allow our clients to exceed their marketing objectives. The Incentive Group will design creative solutions, promote and manage your meetings in order for your company to achieve the desired results.

Select one of the following options for more detail:
  •incentive travel/awards and
    recognition programs
  •customer loyalty
  •comprehensive meeting/event services

increase employee performance

•  The overall average effect of incentive programs was a 22% gain in performance. In fact, return can be four to five times that of other capital investments. —Human Resource Magazine

•  One of the most unique aspects of an incentive program is the manner in which it helps a company acheive desired objectives and strengthen relationships. Employees do things for their own reasons, not the organization's. The objectives developed and awards offered in a carefully designed performance improvement program help transfer a corporation's marketing objectives into internal, personal goals. Additional findings from a SITE Foundation study indicate that an overwhelming 92% of workers surveyed indicated that they achieved their quality and quantity goals because of incentives. —SITE Foundation

employee commitment & motivation increases affect profits

•  Tangible rewards, such as travel, are more motivating because they are sufficiently enticing to elicit the required emotional visualization. —Potentials in Marketing Magazine

•  Shifting incentives from "expenses" to capital investments carries over to corporate mindset. Transitioning to a longer-term customer relationship focus actually increases short-term profits.

retention increases & cost savings

•  With today's labor market, employers are continually looking for ways to retain their staff through innovative programs and benefits.

•  Human Resource savings occur in recruiting, interviewing, hiring, training and employee development.

case studies

1.  Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires. The group receiving lifestyle and travel rewards outperformed those receiving monetary awards by nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as merchandise or travel.

2.  A study produced by American Express Incentive Services, L.L.C. shows that people attach more value to a reward that they find personally meaningful. The survey indicates that 63% of respondents said their loyalty would increase if their employer offered on-going incentive programs.

3.  Findings from a study produced by WorldAtWork (formerly the American Compensation Association) found that non-cash awards provide a three times better return on investment comapred to cash programs.


click here for more about incentive travel/awards and recognition programs